In order to expand your firm in 2022, you'll need to nail down your digital marketing plan. There are almost 4.57 billion active internet users globally, with 300 million of them based in the United States.
There is clearly a market for digital communications. That's why digital marketing is so vital for your company: the majority of customers are abandoning brick-and-mortar stores in favor of computers or smartphones.
We've seen how in-store transactions and most sorts of advertising are shifting online in a similar way. So, what are our recommendations for digital marketing?
The following are our top digital marketing recommendations:
1. Make Your Website Mobile-Friendly
2. Research Your competitors' blogs are getting longer
3. Create Email Marketing Campaigns
4. Remarketing with a Personal Touch
5. Content should be tailored to each stage of the buyer's journey
To gain information about the digital marketing efforts may improve your SEO which includes methods like – juggling SEO, social media, content creation, email, and AdWords PPC campaign is no easy task – but it is doable if you follow our digital marketing tips and tricks of the trade.
Our best digital marketing recommendations are as follows:
1. Make your website mobile-friendly
The use of mobile devices is increasing. Smartphones accounted for 53% of global website traffic in 2019. This means that your company – or, more specifically, your website – must be ready for the surge.
According to Google research, 49% of people said they would not buy from a brand again if they had a bad mobile experience. What does this demonstrate? If your website is difficult to use on mobile, you can say goodbye to the majority of your returning customers.
You must make your website mobile-friendly in order to satisfy your mobile audience (as well as increase your conversion rates). A mobile-responsive website will reformat its content to display neatly on mobile devices, which means your visitors will spend less time squinting or sighing and more time clicking and purchasing.
When working with a web designer, make sure they create mobile-friendly web pages. Are you using a website builder? There's no need to be concerned when it comes to selecting a template because all of the best website builders use mobile responsive themes.
2. Research Your competitors' blogs are getting longer
Knowing what you're up against will help you stand out on the internet. This is significant since being unique allows you to stand out online, which means your website will receive more clicks than your competitors.
Assume you're in the business of selling baseball cards. Your competitors' digital marketing methods will be revealed by a basic Google search for your comparable services.
You'll be able to observe whatever baseball card-related wording, graphics, and blog content your competitors use, as well as other information like their services, reputation, and online reviews.
Make your differentiators based on this research. If your competitors aren't already doing so, you may join TrustPilot to boost trust signals, advertise on social media to attract new customers, or sell a wider range of products to stir interest.
3. Create Email Marketing Campaigns
Email marketing generates a $44 return on investment for every $1 spent on average - a 4,400 percent return on investment (ROI). Still, have reservations about email marketing? No, we didn't believe so.
So, you know that sending the appropriate emails can help your business make more money and retain clients, but what are the best emailing practices?
Set up automated answers to thank customers once they subscribe or make a purchase to encourage repeat visits to your website. The average open rate of 'welcome' emails is 82 percent, indicating that customers prefer to feel valued.
4. Remarketing with a Personal Touch
In most areas of digital marketing, notably email marketing, becoming personal with your customers is critical for success.
Personalization always wins, whether you're offering related products, utilizing the customer's name, or sending local specials tailored to their area. Only 30% of brands employ personalized emails, despite the fact that they produce six times greater transaction rates than generic emails.
When communicating with customers, use conversational tones wherever feasible. Conversational commerce is gaining popularity because users are more likely to respond to a human-like message rather than a faceless corporate speech. Consider including a live chat function or an interactive quiz on your website to further personalize the user's experience.
5. Content should be tailored to each stage of the buyer's journey
Have you ever been browsing the internet and then seen a product offered on Facebook? It's not a strange coincidence; it's remarketing. This digital marketing strategy uses 'cookies,' which allow you to monitor prior website visitors everywhere they go on the internet.
Retargeting is effective. In fact, retargeted website visitors are 43 percent more likely to make a purchase. It's also really easy to get started, and there are two options available.
You can utilize your AdWords PPC campaign to tempt users by displaying, or' retargeting,' your products on a variety of other websites.
Conclusion
Consumer consciousness is being taken over by social media, smartphones, and technology in general. Traditional marketing approaches, such as leaflets, flyers, and newspapers, are, on the other hand, falling out of favor - which, if you neglect the relevance of digital marketing, might be your company's fate. So, let's get this party started!
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